04 / Me

One fear: being linear

The long version, for anyone who got past the first ten seconds.

Shrey Mehra inside a hand-drawn red star, taking the photograph himself

Who I am

I am Shrey Mehra, a specialist in generalisation who has always had one fear: being linear. I am someone who learnt Adobe After Effects in six hours for a high-stakes university presentation, and who ran GA4 analytics as an intern and presented key findings without being asked to. Also the same person who saved their company more than 200K AUD by finding a legal loophole, because an idea arrived while taking a shower. That is who I am, and that is why this exists.

With a Master of Management (Marketing) from UniMelb, I came out with First Class Honours, holding a Faculty of Business & Economics Scholarship and a 50% sponsored ride (phew, fewer education loans). This was on top of working with Compare the Market and iSelect, and serving liquor through BWS. A boy's got to fund his dreams and the city rent.

I like to connect with people. My high-school crush called me an 'empath' once and I took it seriously as a job title. I am a creative marketer who builds, a communicator who listens, and most importantly a human who knows how to blend words with numbers.

My domain has always been brand, communications, creative, public relations, anything that makes a brand perform, not performative. Transparency, authenticity, trust and loyalty drive this new generation of brand building.

Here's what my resume may or may not tell you: I bring cultural fluency from a multicultural upbringing, blended with a knack for pop culture (debate me, anytime), fashion, tech and marketing. I also paint, make lifestyle and travel edits, play badminton with friendly bets on the side, and love hosting events: someone's birthday or a full community get-together. My themes are well in demand, and so is my party punch.

Worked with

Employers, clients and volunteer work.

Fluent

The ones I will defend in an interview, under pressure, with a straight face.

Creative & Performance

  • Copywriting & brand voice
  • Creative strategy
  • Campaign planning
  • Comms & stakeholder alignment
  • Crisis & regulated comms
  • Brand building & positioning
  • Event & community management

Product & interface

  • UI/UX
  • Wireframing & prototyping
  • Information architecture
  • User research
  • Design systems
  • Accessibility

AI

  • Claude API
  • Claude Code
  • Prompt engineering
  • AI workflow design

Marketing stack

  • GA4
  • Google Ads

Ops

  • Notion
  • Asana
  • JIRA
  • Confluence
  • Canva
  • Photoshop

Working knowledge

Enough to be useful. Honest enough to say so.

  • Amplitude
  • MoEngage
  • Salesforce
  • Tableau
  • After Effects
  • Framer

Five things I believe

  1. You can never market the same thing to two people.
  2. Shrey in a fur hat, a red star drawn over one eye
  3. A picky eater should not be trusted for taste advice.
  4. Shrey smiling, a yellow star drawn over one eye
  5. A culture can never be built without understanding the weakest links.
  6. Shrey half-smiling in a cap, a blue star drawn over one eye
  7. Being perfect is overhyped. Imagination beats perfection every time.
  8. Shrey laughing, a pink star drawn over one eye
  9. I am too young to have dead set opinions.
Current direction

Engineer the market,
then market the taste

Product marketing, GTM and brand strategy, for AI, fashion, fintech and any company where a small idea can move a big number.

The brief I want is the one where the category has not decided what it is yet. Industries that do not think in a straight line need someone who does not either: someone who can shape the story, map the journey a customer actually takes, and build the moment they remember afterwards.

How the work happens

Most of the result
happens before
the work starts

Here are the five steps that get me there: the process, not the theory of it.

  • Step 01, Listen. Undoubtedly the first step: listen to what they actually want. Knowing what to do and how to do it is 80% of the result. So I pay attention to what the goal is, take notes like it matters, and ask until the brief makes sense from the inside out.
  • Step 02, Blank Canvas. No preconceptions. No references that anchor me to someone else’s answer. I approach every brief as if I’ve heard nothing relevant about the space, which lets me bring perspective from scratch. The blank canvas is not a lack of knowledge. It’s a deliberate clearing.
  • Step 03, Read, Research and Relay. Sharpening the axe is the fastest way to cut down the tree. This is where I spend the most time: researching until the ground feels solid, building a knowledge base specific enough to be useful and honest enough to be trusted.
  • Step 04, Time for Tango. Final checks. Grammar, spelling, logic. And always a variation or two, not to confuse but to give the conversation somewhere useful to go. This step is about making the decision easy for whoever receives the work.
  • Step 05, Rinse and Repeat. Apply this across every piece of work: copies, ads, designs, briefs, decks. This is what makes a standard, not a project. The goal is for the process to become invisible and the output to be the only thing anyone notices.
The screening call

The screening call,
before the screening call

Everything a recruiter asks in the first fifteen minutes, answered properly so neither of us has to spend them.

Who I do it for

Who I
do it for

Shrey as a toddler with his father and brother
The family at the Taj Mahal, on the back of a camera
Shrey as a boy with his mother in the snow
Get in touch → Shrey Mehra · shreyymehraa@gmail.com