I build brands people want to belong to, and the case for why they pay off.
Product marketing & brand strategy. Made in Melbourne.
What I do, and what it moved
What I do, and what it moved +310% click-through · −16% churn · 12 more
What I do
- Product marketing
- GTM
- Brand strategy
- Positioning
- Messaging
- Storytelling
- Copywriting
- PRDs
- User research
- UI/UX
- Prototyping
- Launch planning
- Sales enablement
- Competitive analysis
- Campaign planning
- Brand building
- AI workflows
What it moved
Launch and funnel
- +310% click-through, new product and pricing launches Tickertape
- +140% customer experience score Tickertape
- 160k customers reached across 20 locations Tickertape
Lifecycle and retention
- −16% churn, month on month, through lifecycle marketing Tickertape
- 20k monthly active users grown through ad campaigns Tickertape
- +170% engagement, year on year Tickertape
Internal comms and alignment
- +46% engagement, month on month iSelect and Compare the Market
- 700+ employees aligned across APAC iSelect and Compare the Market
Commercial and operations
- −78% vendor costs, renegotiated across 20+ events iSelect and Compare the Market
- +56% sales uplift, with profit up 32% in Q2 Bliss and Birch
- −30% event costs, through vendor and budget management TEDxUniMelb
Community and events
- 1.2M views, sold out in two days TEDxVIPS
- 130+ volunteers led TEDxVIPS
- +65% sign-ups, engagement up 40% TEDxUniMelb
02 / Selected work
The briefs nobody asked me to write
Three of seven. The one that shipped, the one in build, and the one that goes deepest.
Voice’DIn build · Built on the Claude API
VastrSpec · Brand + GTM
Venus RoadlinesShipped · Brand + Ops
03 / IdeasHow I think,
before anyone asks
Contents
In this issue
- 03Five things I believeManifesto
- 04All seven briefsProjects
- 05How the work happensProcess
- 06Coming nextPosts
- 07LettersContact
- 08Where the name comes fromType
Manifesto
Five things I believe
03You can never market the same thing to two people.
Projects
All seven briefs
- VastrSpec · Brand + GTM
- Voice’DIn build · AI tool
- Venus RoadlinesShipped · Brand + Ops
- Cut The NoiseSpec · Campaign
- AbsolutILYSpec · Campaign
- Making A Brand World From ScratchL’Oréal · In development
- The Bird That Flew Too Close to the SunDuolingo · In development
Process
Most of the result happens before the work starts
01ListenHear the brief from the inside out
02Blank CanvasNo references, no borrowed answer
03Read, Research & RelaySharpen the axe before the tree
04Time for TangoChecks, plus a variation to choose from
05Rinse & RepeatMake it a standard, not a project
Posts
Coming next
This issue hosts projects, posts and anything else worth making.
The first post is being written.
06Letters
Let's build something you will always be proud of.
shreyymehraa@gmail.com LinkedIn 07Type
Where the name comes from
Every letter in the hero was cut from this sheet. Three of each, so the same word never sets twice the same way.
08
04 / MeOne fear:
One fear:
being linear
I am Shrey Mehra, a specialist in generalisation who has always had one fear: being linear.Also the same person who saved their company more than 200K AUD by finding a legal loophole, because an idea arrived while taking a shower.That is who I am, and that is why this exists.
What I build to Shrey’s Bizarre Adventures
05 / Contact
Let's build something
shreyymehraa@gmail.com
Let's build something
you will always
be proud of.
shreyymehraa@gmail.com
Elsewhere
Made by, duh