The briefs nobody asked me to write

01 01 · Spec

Vastr: Out With The Old

An AI wardrobe companion for people who want to dress like themselves, without the 7am spiral.

B2CBrand StrategyGTMProduct MarketingAI Product 7 minOpen 02 02 · Spec

Cut The Noise

The campaign that wins back Hungry Jack’s by making the most interesting move: leaving the feed.

B2CCampaignCreative Strategy 4 minOpen 03 03 · In build

Voice’D

I am building a tool that tells you how your brand actually sounds versus how you think it does.

B2BAI ToolBrand Tech 4 minOpen 04 04 · Real

Revamping My Father’s Dream

Writing a 106-page bilingual manual so a logistics company could keep a Tata Steel contract.

B2BBrand IdentityOperations 5 minOpen 05 05 · Spec

AbsolutILY

For the wins that had no witnesses.

B2CCampaignCreative 5 minOpen

06 Case page
not built

The Bird That Flew Too Close to the Sun

What happens when your mascot becomes bigger than your mission.

B2CBrand AnalysisPage not built 6 minWriting

07 In
development

Making A Brand World From Scratch

L’Oréal and the audience it forgot it had.

B2CBrand StrategyIn development ·In development

Nothing under that filter.

Duolingo and L’Oréal are being written. They stay unlinked until they are.